How do you sell PPC services?
Selling amazon PPC services is a delicate dance. You have to be able to explain the benefits of your services in a way that resonates with your audience, while also making sure you're not overselling yourself or promising results that can't be delivered. Any business that is selling products or services will need an advertising strategy to reach potential customers and drive sales. If you operate an Amazon-based ecommerce store, advertising your services on the platform is a must.
Read on for more information about why you should advertise your services on Amazon, how to advertise your PPC services on Amazon, and where to start.
Why advertise your PPC services on Amazon?
Amazon is the world’s largest ecommerce marketplace. In fact, it’s so huge that it hosts over half of all online retail sales in the United States. Amazon’s dominance in retail means that many different businesses use the site as a selling platform. Another reason why running ads on Amazon can help boost your business is because there are many different ways to advertise on the platform.
If you’re selling products that customers can purchase online, you’ll want to place ads on Amazon. Amazon’s platform is extremely targeted, which means that your ads can reach only the people that are most likely to buy your product.
With this in mind, advertising on Amazon can be an extremely profitable endeavor. In fact, research from Business Insider found that on average, it’s possible to make $90/day from Amazon ads. This means that Amazon ads are a great option for any ecommerce store owner looking to make some extra income.
How to advertise your PPC services on Amazon?
Amazon Seller Central Ad accounts are free to set up and allow you to create ads that target Amazon shoppers. Once you create an account, you can access your ads dashboard and start creating your campaigns. You can create campaigns with different targeting options like keywords, product categories, and Amazon users’ interests.
Your ads will also include a variety of targeting options like demographics, location, device types, and shopping behaviors. After creating your ads, it’s time to choose a landing page. Amazon has a ton of landing page templates you can choose from, making it simple to build landing pages that are optimized for conversions.
Once you’ve set up your landing page, you can then write your ads and start targeting potential customers. Amazon PPC ads allow you to create ads that can be targeted very narrowly. There is a learning curve to using Amazon PPC ads, but with a bit of trial and error, you can find the right mix of keywords and ad formats that successfully drive traffic to your store.
Where to target ads for best results from Amazon PPC ads
Amazon is a very specific platform for advertising. Research has found that the best performing ads target users that are looking for specific products or services from your store. Therefore, you’ll want to start by searching for keywords related to your products or services that might be related to the search terms that people are entering into Amazon’s search bar.
Once you’ve found some relevant keywords, you can create ads that target users whose search terms contain the keywords. Once you’ve targeted your ads with relevant keywords, you can then create your ads and start targeting potential customers.
The most important factor is the location of your target audience—the more local it is, the better. If you're advertising a product that people can buy online and have delivered to their door, then targeting people in the same area as your business may be all you need.
But if you're selling products that require a physical presence, then it's smart to target customers by state or even city/county. One thing to keep in mind: Because Amazon PPC ads are so targeted, they can be more expensive when they're targeted narrowly than they would be if they were broad-based. So always make sure you're getting a good return on investment before narrowing down too much!
Tips before you start advertising on Amazon
Before you start advertising on Amazon, there are a few things you should know.
First, it's important to remember that Amazon is always evolving. It's constantly changing its policies and procedures, so you need to keep up with them.
Second, Amazon is very particular about who they allow to advertise on their platform. They have strict guidelines for what qualifies as advertising on their site, and if your campaign doesn't fit those guidelines, then your ad will be rejected.
Third, it's also important to know that Amazon has a lot of restrictions when it comes to the content of your ads. For example, you can't use any kind of image in your ad that could potentially imply anything sexual or suggestive (even if it's just implied).
When you start your marketing campaign on Amazon, it's important to remember that there are a few key things to keep in mind. We've put together a list of tips that will help you make the most out of your time and money when advertising on Amazon.
- Don't use too many keywords
You might be tempted to use as many keywords as possible in order to reach as many people as possible, but this isn't always the best option. Using too many keywords can actually limit your reach and make it harder for potential customers to find what they're looking for. Instead, think about how customers would search for products like yours and use those keywords instead of trying to cram every possible phrase into one ad.
- Do your research before entering any data
It sounds simple enough, but there's no point in entering information into an ad if it won't help drive traffic or sales! Before submitting any data, do some research and make sure it makes sense for your business. You can take help from a good amazon ppc agency like Urtasker for this purpose
- Research your audience
You'll want to make sure you know who your target market is and how they behave online before you even think about setting up an ad campaign. This will allow you to craft better ads that speak directly to them, which will result in more clicks and sales for your business.
- Make sure your product listing is optimized
The first thing people see when they search for something on Amazon is a product listing page with a product image, title, price, review rating stars and barcode or UPC code. If these elements aren't optimized then it's likely that people won't click through because they aren't interested in purchasing from an unprofessional looking page or one that doesn't answer all their questions about what makes this product stand out from other similar ones available on Amazon marketplace
- Create a compelling CTA
This section should contain clear benefits for shoppers ("free shipping" is a good one), as well as a link back to your landing page where they can learn more about the product before buying it right away if they want to do so right away.